This newsletter will remain free and frequently updated as brands emerge. Check in periodically for updates.
After 12 years of being a plus-size content creator, I always get the same question:
“Where do you shop?”
Many brands claim to carry plus sizes, but will only go up to an XXL, or the clothes they offer are less than appealing. In my videos on Instagram and TikTok, I try to highlight the brands I know you will love, but finding them can be challenging.
When I decided to start a newsletter, I knew I wanted it to be a hub for our community—a place where we can discuss topics related to being plus-size that we don’t usually feel comfortable discussing out loud, and a great resource on all things related to plus-size fashion. Today’s newsletter is the beginning of that!
I have created a “master doc” of every brand and site that carries plus sizes. I have categorized them by fat-friendly jewelry, wide-calf shoes, indie brands, brands with limited sizing, and a few other categories to help you when shopping.
Please be a part of the community! Let me know if I missed your favorite brand in the comments, and I will try my best to add them ASAP.
Where To Shop In-Person
It is so rare to find a quality brand that plus-size people can shop but even more rare to be able to shop in person. Here is a list of brands that have a brick-and-mortar with the cities you can shop them at. Be aware that you may have to book appointments to shop at certain stores.
- Wray (NYC)
- Never Fully Dressed (NYC, LA, UK)
- Big Bud Press (NYC, LA, Chicago, Palm Springs
)
- Shop Berriez (NYC - appt only)
- Plus Brooklyn (NYC)
- Abacaxi (NYC)
- Universal Standard (NYC - appt only)
- Torrid (Various locations)
- Forever21 (Various locations)
- Old Navy (Various locations)
- Target (Various locations)
- Walmart (Various locations)
- Hesta (NYC)
- Cantiq Los Angeles (LA)
- Uye Surana (NYC)
- Marina Rinaldi (Various locations)
- Proud Mary Fashion (L.A.,CA)
- Nettle’s Tale (Canada)
- Lovesick (Chicago)
- Plus Bus (LA)
- Two Big Blondes (Seattle,WA)
- Cake Plus Size (Minneapolis, MN)
- Copper Union (Portland, OR)
Please let me know if your city has a cool plus-size brand that you can shop in person.
Where to shop online
- ASOS
- Pretty Little Things
- Eloquii
- Boohoo
- Anthropologie *
- Jessakae
- Selkie
- Print Fresh
- Cider
- Show Me Your Mumu
- Tuesday Of California
- eShakti
- Good American
- Ashley Stewart
- Fashion Brand Company *
- Fashion to Figure
- Loud Bodies
- Free Label
- Gia IRL
- Baacal
- Marina Rinaldi
- Unique Vintage
- Superfit Hero
- Lane Bryant
- Rebdolls
- Shelter
Indie Brand
Here are a few small brands run by individuals or small teams that I love and/or have recently discovered.
- What Lo Wants
- Zelie For She
- Nettle Studios
- Tamara Malas
- Fairy Tong
- Revelle
- NooWorks
- Haus Dahlia
- C’est D
- Copper Union
- Cedar & Vine
- Altar
- The Emperor’s Old Clothes
Limited Sizing
These brands may end in a 22 or their 3X may run small. Beware.
- Lazy Oaf
- Tanya Taylor
- Gianni
- Ilana Kohn
- Mara Hoffman
- Rachel Antoff
- Lucy and Yak
- Mary Benson
- Tyler McGillivary
- Christy Dawn
Jewelry
Jewelry is the one category I usually have to skip. This small list says why.
- Oleada Collection
- Zaleska Jewelry
- Grayling Jewelry
- Automic Gold
Lingerie
- Chubrub Clothing
- Parade
- Thistle & Spire
- We Love Colors
- Bare Boutique
- Skims
- SnagTights
Active
- Alder Apparel
- Girlfriend
- Fabletics
- Snow Country Outerwear
- Superhero Fit
-
Swimwear
- LimeRicki
- You Swim
- Villa Fresca
- Swimsuits For All
Wide Calf Shoes
- Maguire *
- Dolce Vita*
- Wydr Studios
There are many brands you may not have heard of and might be hesitant to try at first. Let me know which brands you enjoyed most from the list, and I will review them if I haven’t already.
Did I forget your favorite brand? Should I add more categories? Let me know in the comments section so that I can update our list. Have fun shopping!
* Asterisk found next to the brand indicates that they carry a small range in plus sizes.
A few additions:
Copper union are an online indie and in person in Portland run by the amazing Claire who is plus size herself. They also do swim!
Superhero fit for active, and swim.
Connally goods (sp?) also online indie up to large sizes
Snag tights not just for tights but also swim and clothes.
Nettles tale is another indie brand! Goes to 4x though some styles run small. Curator Sf goes to 4x and has great skirts!